lifelongfriendshipsociety, Thursday, 18. March 2010, 22:01
"I Dont Care About You" Director: Matt Lenski VFX: Lifelong Friendship Society
http://www.lifelongfriendshipsociety.com/friend_em/GBC_final.mov

Brooklyn, NY - March 3, 2010 - LA based hip hoppers on the rise: Get Busy Committee (GBC), Epoch Films director Matt Lenski and the minds of Lifelong Friendship Society (LFS) recently locked arms on the video for the bands new single, "I Don't Care About You".

GBC, formed by long time friends Ryu (of Styles of Beyond and Fort Minor), Apathy (of Army of The Pharoahs) and Scoop Deville (recently known for producing tracks for Snoop Dogg and Fat Joe, and the son of Latino Rap pioneer Kid Frost), decided to head East to shoot the video from their album "Uzi Does It".

All production, editorial and vfx took place at LFS in Williamsburg, Brooklyn. "The band was shot on the green-screen insert stage we have in our studio and the entire day went 100% according to plan, it was an ideal production coordinated by ourselves and Epoch." says LFS Producer Bridgette Spalding.

Editorial began quickly after in LFS' Final Cut suite while their team of designers and animators simulataneously created insane elements to be composited in Adobe After Effects. Once the cut was locked - crunch time began for LFS; around the clock animation, compositing and rendering in order to ship in time for Valentine's Day.

This was the first time Lenski and the Friendship Society worked together. The combination of his vivid ideas and LFS' killer aesthetic proved they can clearly deliver quite the creation.

His message was clear to LFS' army of artists, "Imagine the ultimate Hip Hop Video with all of it’s inherent swagger– Cash, Jewelry, Gangsters, Girls, Cars, Champagne...albeit achieved through animated gifs and Myspace styled glitter graphics. On one level it's going to be a performance driven Hip Hop video. But it is also sort of a big E-card to ex-girlfriends, just rather than animated kittens meowing a love letter, our video is an E-greeting stamped with 'I Don’t Care About You'." Lenski challenges, "I ask you: What has more shine than a Glitter Gif? What has more bling than a Blingee, sir? What, indeed?"

This jocular spirit maintained from start to finish, perhaps not noticing the late nights they were experiencing, the entire crew shared laughs the entire time. "Even our serious production meetings were hilarious" Spalding shares, "as we would watch and try to figure out where we could add more scantily clad gif girls or how to clevery hide meth paraphernalia.'

The video is intended for the web, but a censored version is in the works for kids everywhere.


About LFS

Lifelong Friendship Society is a design based directing collective which is renowned for providing groundbreaking visual adventures. LFS moves forward in branding & design consultation as well as a variety of mediums including motion graphics, illustration and live action through commercials, broadcast, print, interactive and music video. These pursuits follow a mutual goal to push the limits of standard video production and give perspective that can only come from Lifelong Friendship Society.

Their clients include Starbucks, Burger King, Microsoft, Coca-Cola, Volkswagen, MTV, VH-1, Showtime, Nickelodeon,BBDO, Saatchi & Saatchi, Goodby SiIlverstein & Partners, Crispin Porter + Bogusky, Droga 5, TBWA Chiat/Day, Publicis, JWT & ZIG Toronto among many others.

LFS has also been published in multiple books, journals and magazines including Eye, Flaunt, Anthem, I.D., Print, D.G.V.,
The Block, and Computer Arts.

Lifelong Friendship Society is located in Williamsburg, Brooklyn NY. For more information or to request a reel contact Emily Gleicher at 718-302-3000 of visit LFS online at www.lifelongfriendshipsociety.com

Director: Matt Lenski
Production Company: Epoch Films/LFS
Executive Producer : Dan Sormani
Producer: Bridgette Spalding
Production Manager: Emily Gleicher
Editor: Tim Kafalas
Lead Animators:
Mark Phillips
Andy Ortiz
Designer/Animator:
Lily Feng
Matt Andrews
Freddy Arenas
Compositor/Animator:
Ben Hill
Shuhan Yang
Animators:
Ryan Hooks
Waleed Zaiter
Keyer:
Paul Daniel
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educrate, Thursday, 18. March 2010, 10:36
We Are The New Standard: Free The Robots


Watch on YouTube.

Inspiring mini-documentary on Chris Alfaro AKA Free The Robots, a major part of Los Angeles' booming beat scene. Part of Clement & Co.'s We Are The New Standard series.

www.clementco.com

jpgannon, Wednesday, 17. March 2010, 22:30
Cochran by James P. Gannon
*Official Selection SXSW 09*


WATCH ON VIMEO
http://vimeo.com/9385411

or

YOUTUBE
http://www.youtube.com/watch?v=HVzNytvDjnM

CAST & CREW

Written & Directed by James P. Gannon

Cochran - James D. Cochran
Loader - Joseph K. Gannon
Range Bully 1 - Chris Cipriano
Range Bully 2 - Gary Shaw
Hunter 1 - Gerald Guld
Hunter 2 - Leo Guld
Range Customer - Jack Gannon

Produced by James P. Gannon
Edited by James P. Gannon
Cinematography by James P. Gannon
Sound Recording - John Hliwski
Original Music - Andrew Recinos
Assistant to Mr. Gannon - Sam Goetz

jamespgannon.com
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sulkybunny, Sunday, 14. March 2010, 23:53
"Turning" short film by karni and saul
Big birds, dead dogs, 3 old ladies and a skinless emperor... are all invited to tea.
"Turning" is based on a short story by Lynda Sexson ,directed by Karni and saul.
Live action and animation, funded by the BBC/Lighthouse and Stink productions.
see trailer below.


http://www.sulkybunny.com/turningTease.html


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hunterwoo, Saturday, 13. March 2010, 04:35
LITTLE CANDY HEARTS: A Neo-Noir Short Film / Seeks Funding

View on Kickstarter

“Little Candy Hearts” is an upcoming short film that promises to deliver a highly developed thriller and puts a spin on the stylish film noir genre. This a story of those who are intrinsically drawn into criminal acts by lust and greed, and who ultimately fall prey to these desires. A modern day LA replaces the bygone Los Angeles of classic noir to serve up a world spanning upscale homes, modern offices, as well as underworld meeting places.
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danziger, Tuesday, 9. March 2010, 21:52
Security Snaps on Spandy (directed by Andy Rimer)
Street dancer get harassed by overzealous security guard.

http://www.youtube.com/watch?v=MCTXGeRuYDw&fmt=22

More details about Spandy's entry:
http://www.doritosviralocity.ca/Gallery/VideoDetails.aspx?v=291949
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tokka, Tuesday, 2. March 2010, 21:14
How Your Money Works by MUSCLEBEAVER

How Your Money Works from MUSCLEBEAVER on Vimeo.

elumere, Saturday, 20. February 2010, 18:42
"Untilted" by Elias Ressegatti
http://vimeo.com/9564180

An interpretation of our lives as searchers for the one answer.

Or not.


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onebigfatoaf, Saturday, 20. February 2010, 02:09
Nike 26.2 NYC (Dir. Phil Pinto)


http://www.vimeo.com/7503009

Film shot for Nike's 26.2 NYC campaign in conjunction with the 2009 New York City Marathon.
Created in collaboration with 2x4, the video was used in-store at Niketown NYC and as an online viral.

Directed by Phil Pinto
Cinematography by Ryan Dickie
Music by Adam Cimino
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