kevathens, Sunday, 11. November 2007, 02:59
Guinness "Tipping Point" dir. Nicolai Fuglsig


$20 million (correction: $2M), 8 months, 1.5 minutes.

Quicktime - 'boards Quicktime - Creativity Online - The Mill article
         
It's a testament to the ad world that this would cost this much money and take this long to make. I just have no idea where all that money went. Aside from the toppling cars (which couldn't of cost more than a few thousand for a few wrecks) are you gonna sit here and tell me argentinian extras cost that amount? Hogwash.

It's hilarious to hear (in modern press) that this one was done "completely in camera" and "has no vfx work at all". Ha. Save the telecine grade, the piece is such a throwaway.
         
it was 20 million for the whole campaign (including buying the broadcast time). I think the budget for the actual production was more like $2million US.

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