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progosk, Tuesday, 13. November 2007, 11:31
 Buckley's campaign
 powerful stuff...





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director: dennis liu
agency: saatchi&saatchi n.y.
client: novartis (!)
more info. previous taglines: "Not New. Not Improved", "People Swear By Us. And At Us." and "We're #1, But We Taste Like #2".

(via graphicology)

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